$29,049 in booked trips
Google Ads case study
Wasatch Guide Service
How a Park City fly fishing guide service turned $3,855 in Google Ads into 43 online bookings during peak season, June – July 2026.
Clean booking-and-revenue tracking, Performance Max and a rebuilt Search campaign. More budget, and a better return on every dollar.
7.5x
Booking ROAS
$29,049 from $3,855
43
Online bookings
Up 30% year over year
$680
Average booking
Up 19% from $573
+54%
Booking revenue
vs. June – July 2025
The snapshot
The client
Wasatch Guide Service runs guided walk-and-wade and float fly fishing trips on the Provo River near Park City, Utah. Orvis-endorsed, licensed and insured, fishing year-round, with trips booked online through their website.
The goal
Fill the summer calendar with paid online bookings and know which ads produced them. Booked trips with a real dollar value attached, so every budget decision could be judged on revenue.
What drove it
Booking tracking that records real revenue
Every online booking is imported into Google Ads with the actual trip value and counted once. Calls and forms are tracked separately.
Budget that follows booking revenue
Budgets moved every few weeks toward whatever was actually selling trips. In June, Performance Max booked 15 trips worth $11,100 from $674.
A Search campaign rebuilt around booking intent
In 2025, Search booked 2 trips. After the rebuild it booked 16 trips worth $12,529 at a 7.4x return.
In July, Performance Max recorded more bookings than Search, but revenue told the opposite story. Without trip values in Google Ads, the budget would have gone the wrong way.
Why revenue tracking mattered · July 2026Year over year
| Jun–Jul 2025 | Jun–Jul 2026 | Change | |
|---|---|---|---|
| Ad spend | $2,705 | $3,855 | +42% |
| Online bookings | 33 | 43 | +30% |
| Booking revenue | $18,900 | $29,049 | +54% |
| Booking ROAS | 7.0x | 7.5x | +0.5x |
| Average booking value | $573 | $680 | +19% |
Spend went up 42%, but booking revenue grew 54%. The return improved even as the budget scaled into peak season.
The full case study shows how budget moved between campaigns, what drove each result, and the actual ads that ran.
Want results like these?
The best time to dial in tracking and ads is before your busy season. Grab 30 minutes for a free audit of your current ads and booking tracking.
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Trips Booked
About the numbers: all figures come from the Wasatch Guide Service Google Ads account for June 1 – July 31, 2026, compared with June 1 – July 31, 2025. Bookings and booking revenue are completed online purchases imported from Google Analytics 4 with their transaction values. Phone and form leads are not counted as revenue.