Our team has conversations around Google Ads budgets with new and existing fishing guide, charter, and lodge clients almost daily. These conversations stem from questions like:

  • How much should I be spending each month?
  • What is the minimum amount I can spend to still be effective?
  • What can I expect in return for X amount of dollars?
  • How long will it take to start seeing results?
  • How come I just searched for our keywords and didn’t see my ad?

Watch the video below where I walk through a fishing guide’s Google Ads account explaining the impact of your daily budget on total leads, cost-per-lead, and how your ads will be positioned in search results.